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INSIDE THE BUSINESS

Flower News,Trends and Trivia

This page functions as a quick scoop about flower trends and trivia. As we offer artistic impression, florists should keep current with colour trends in the fashion and home decorating areas and what's what elsewhere to pull our customers into the centerstage of floral gifting and decorating.

COLOR TRENDS FOR 2010 Exhibitors from 63 countries gathered in Germany mid-summer to trend-track.So,spring will get a repeat of neon colors--green, pink, lilac--(our colors!) and natural products with soft colors.

EVERYDAY SIMPLICITY While we have built our reputation for good taste on our talents for presentation, colour and design techniques, Flowers Unlimited is always a shop for everyday flowers. Whether it's a bunch of daffodils for a bright spot on your kitchen table or a selection of flowers in a monochromatic shade, simplicity is king for everyday.It's the European way...and they spend about four times what North Americans spend per capita on flowers. For easy flower recipes and ways to ways to decorate every room in your house, get this free brochure.

NEW FLORIST DESIGN Currently, all the rage in France,this style uses wonderful flowers in one or two colors but such a small amount of filler that you don't see a lot of leaves. Glad to know the name for what Flowers Unlimited has been doing for many years! It takes considerable more effort to make a smaller-priced bouquet look wonderful when it's not stuffed full of greens, but we are not a salal bouquet kind of shop. You know the type, lots and lots of salal and 8-10 gerbera or 6 sunflowers for $50. Salal bouquets are fine for grab-and run at the market, but when it comes to design, they are the zirconia of bouquets and we would rather be the diamond! Mixed wonderful greens add interest and individuality to each bouquet we make, and our customers appreciate the difference between big with BC roadside greens or merely delightful.

FUSION IN FRUITS A report in Wallpaper magazine points to emerging trends from Los Angeles in what is referred to as "fusion floristry." Most designers use fruits and vegetables to create unusually imaginative designs, but this new trend stuffs the container with bananas, kiwis, leaves and pods like lotus and a few flowers like popcorn mums or kale interspersed. I haven't read in any florist trade magazine how long one can expect such an arrangement to last in comparision to not using fresh fruits. They look great, and are a surprising element, but do give off ethelyne gas, which usually lessens the life-span of flowers (check out the flowers stored for any length of time by the fresh fruit stands...). Good idea for buffets, time-limited events like conferences and dinner parties but perhaps not for gift-sending for our thrifty Vancouver buyers who want flowers to last at least one week. We may be Hollywood-north, but we're not L.A. yet.

PET ALERT As I learn bits from trade journals, I'll pass them on to you here. Recently, a trade publication reported that "researchers have found a link between kidney failure and death in cats that have ingested any part of the lily." According to a study conducted at Utah State University, the lily-suspects include : the Easter Lily, tiger lily, Japanese show lily, rubrum lily and the shady daylily."

The FLOWERS& article said that the Society of American Florists is recommending that florists alert customers to keep lilies out of your pet's reach.Passing it on to you...

FLOWERS HEAL Flower remedies can be surprisingly powerful, according to Nikki Bradford, author of a new book Heal Yourself with Flowers and Other Essences. As reported in the Vancouver Sun flower essences have come a long way since the British doctor,Dr.Edward Bach, developed essence thereapy 70 years ago. "The most important form of ocmplementary medicine in the past 100 years, they can be used for tiredness, backache, PMS, low energy, and emotional responses such as irritability, lacking confidence."

BEAUTY RAISES SPIRITUAL ENERGY In his book, Eight Weeks to Spontaneous Healing, Dr. Andrew Weil talks about how millions of people make pilgrimages to sites to feel renewed and uplifted, or to view great art, "because beauty in any form has a saluatory effect on spirit. A simple way to get this benefit is to have flowers in your living space since most people find their natural beauty inspiring." In his 8-week plan, buying yourself flowers started in week one, three, five and seven....

INTERIOR DESIGN TRENDS 2005 According to an interior design associate of the developer, ADERA, bold colors--red, mandarin orange andblue-turquoise--are prominant in paint and furniture. Good to know what's what in the ID field as decorating aspects inside floral design need to complement the trends. According to Vancouver's Giraffe Design, black and white will be a featured color grouping ...glossy finishings for cabinetry..."

FOR MEN ANSWERING NATURE'S CALL In a calla lily, hibiscus, pitcher plant or orchid, can you believe? Picked up this item in the Vancouver Sun in June 2005. San Francisco artist, Clark Sorenson chose these shapes,partly because he loves flowers and because there is contradiction in taking "a mundane ugly object and transforming it to ...something beautiful." They are truly something to look at and more art than Marcel Duchamp's 1917 fountain that is considered by the art world's top authorities to "be the most influential modern art work of all time." What do you think?

A TRULY BLUE ROSE The California Ornamental Research Foundation at its site, Rose says that Japanese scientists in 2004 have introduced a pansy with a rose gene to "create the first truly blue rose."

A GRAY ROSE NASA notes some strange qualities of moonlight. It “steals color from whatever it touches. Regard a rose. In full moonlight, the flower is brightly lit and even casts a shadow, but the red is gone, replaced by shades of gray.” Slightly awesome, the feeling of the blood draining from the rose...a good Hallowe'en prank.

BLACK IS BACK for roses. Designers are showing black roses in 2005 fall collections. According to Vancouver's Fashion Magazine,black roses are being shown by Armani, Feretti, Chanel. "Black flowers symbolize revenge, not friendship, and hate not love....a cruel accessory."

RETRO RETURNS 2006 Well, yes, trendsetter, Martha Stewart started the crochet-return when she boarded the plane back home again after you know what.But nostalgia is catching up with the Echo Boomers (children of the baby boomers) according to Michelle Briseboise at the trends.

THE CAR VASE is back! In the '30s, vases were used in cars to provide floral scent, according to the Province article.Canadian-made and only, $15 it could cause a shift in the pleasure of flowers anywhere. Collectibles --from early Wedgewood to vaseline glasss--are on the auction block at e-Bay.

THE FLORIST BASKET, a 1993 design by Lulu Guinness was her way of being able to carry roses--her favourite thing--all the time. Now in the museum collections, the handbag is at the center of the January 2006 Vanity Fair, Guinness interview. "That red rose blossomed into her own English empire."

Living Flowers Glow At the Dutch auction in December 2005, roses and chrysanthemums that glow in the dark were auctioned for the first time according to Canadian Florist. Apparently the treatment, which allows flowers to glow in the dark doesn't affect their lifespan.

Autumn 2006 Bright colours and shapes that have some relation to animals are the seasonal trends this year.

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Trendy or traditional, contact us Flowers Unlimited
A Division of Unlimited Flower Services Inc.
1675 Hornby Street, #102
Vancouver BC V6Z 2M3
Toll-free(North America): 1-800-363-9155
Phone: 604-685-6078
Fax: 604-685-6038


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